Services
CPG Marketing Services for Food & Beverage Brands, for People and Pets
Growthbuster is a CPG marketing agency for food & beverage brands, for people and for pets. We connect organic social, influencer, email/SMS and digital-to-retail programs to the number that matters: units sold on shelf and online.
- Founded in 2017 in Torrance, CA (incorporated January 2018)
- #15 on Adweek's Fastest-Growing Agencies in 2021
Past Brand Partners
What we do
Growth strategy & fractional CMO
Know what to do next and why. We audit your channels, content and numbers, then build one plan with clear goals. Fractional CMO support is there for teams without a marketing lead.
Organic social & community
A brand people (and pet parents) follow, talk to and buy from. Content strategy, photo, video and design, plus community management that answers fans and grows superfans.
What's Barking: 279 → 51,378 Instagram followers in 20 months. Case study
UGC & recipe content
Creator-style videos and photos that feel native to the feed, plus food and beverage recipe videos, for organic social, paid ads and retail media.
CRISP POWER: 6,720 → 39,122 Instagram followers in 17 months. Case study
Email, SMS & retention
We audit and rebuild your flows, set up new ones and send campaigns that turn first-time buyers into repeat buyers, so every launch has a list behind it.
Klaviyo Master partner
Postscript Certified partner
Digital-to-retail
Instacart Ads managed for you (Sponsored Products, budgets, bids, reporting), plus ManyChat, coupon and cashback funnels that send your online audience to the shelf, with attribution your CFO can see.
Personal Brand Content Engine
For founders building a personal brand: one hour of your time becomes a month of content. We interview you and deliver 12-16 edited shorts every month.
Restaurants & hospitality
Full Hands Restaurant Marketing, a Growthbuster company, markets restaurants, bars and nightclubs in LA and the South Bay. The free diagnostic works for any restaurant in the U.S.
Who we work with
Food & beverage brands for people and pets selling DTC, on Instacart and in retail.
Independent restaurants, bars and nightclubs in LA and the South Bay through Full Hands.
How we work
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01
Audit
We look at your channels, content and numbers to see what is working and what is not.
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02
Plan
A clear plan for channels, content, timing and the goals we track.
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03
Run
We make the content, run the campaigns and handle the day-to-day.
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04
Report
Regular reporting on what moved, and what we change next.
FAQ
Do you work with pet food brands?
Yes. Growthbuster is a pet food marketing agency as well as a CPG agency for human food and drinks: we work with food & beverage brands for people and for pets. For What's Barking, we grew the brand's Instagram from 279 to 51,378 followers in 20 months. Read the What's Barking case study →
What does Growthbuster do?
Growthbuster is a food and beverage marketing agency in Torrance, CA, founded in 2017. We run growth strategy and fractional CMO support, organic social and community, creators and UGC, email/SMS and Instacart Ads as one program, built around units sold on shelf and online.
How do you connect social media to retail sales?
With digital-to-retail programs: Instacart Ads management, plus ManyChat, coupon and cashback funnels that send your online audience to the shelf, with attribution your CFO can see. Read the Digital-to-Retail Playbook →
What results have you gotten for CPG brands?
Two recent case studies: CRISP POWER's Instagram grew from 6,720 to 39,122 followers in 17 months, and What's Barking's grew from 279 to 51,378 followers in 20 months. See our work →
Do you work with restaurants?
Yes, through Full Hands Restaurant Marketing, a Growthbuster company. Full Hands markets restaurants, bars and nightclubs in Los Angeles and the South Bay, and its free diagnostic works for any restaurant in the U.S. Restaurant marketing →
Let's talk about your brand
20 minutes on where you are, what you want to grow and where we can help.
Book a 20-min growth call