CPG Marketing Services for Food & Beverage Brands
Growthbuster is a CPG marketing agency for food & beverage brands. We connect organic social, influencer, email/SMS and digital-to-retail programs to the number that matters: units sold on shelf and online. Founded in 2018 in Torrance, CA, ranked #15 on AdWeek's Fastest-Growing Agencies in 2021. Past clients include Magic Spoon, Hu, OWYN, nutpods and Legendary.
Organic social & influencers
Case in point: we grew What's Barking's Instagram from 270 followers to 50K+ in 20 months (Feb 2025 to today). We run your social channels and creator programs end to end: content strategy, photography, video and graphic design, community management, and influencer and affiliate campaigns that build the brand and feed retail velocity.
UGC & recipe content
We produce scroll-stopping UGC (user-generated content), creator-style videos and photos that feel native to the feed, plus food and beverage recipe videos, for organic social, paid ads and retail media.
Email, SMS & retention
Growthbuster is a Klaviyo Master partner and a Postscript Certified partner. We audit and rebuild your flows, set up new ones, and send campaigns that turn first-time buyers into repeat buyers, so every launch and promotion has a list behind it.
Digital-to-retail
Digital activity that drives in-store sales. We manage your Instacart Ads, from Sponsored Product campaigns and budgets to bids and reporting, so retail media spend turns into units sold. We build ManyChat, coupon and cashback funnels that send your online audience to the shelf, with attribution you and your CFO can see, so you can show retailers and buyers that your marketing moves units.
Personal Brand Content Engine
For founders who want to build a personal brand: one hour of your time becomes a month of content. We interview you, ask the hard questions and deliver 12-16 professionally edited shorts every month. Learn more.
