Creators & UGC
Creator & UGC Content for CPG Brands
Creator and UGC content is creator-style video and photo that feels native to the feed, made to sell a food or beverage product. Growthbuster makes UGC and recipe videos for food & beverage brands, for people and for pets, and runs organic influencer programs, for use on organic social, paid ads and retail media. It's for brands that need more content that looks like the feed, not like an ad.
- UGC & recipe videos
- Organic influencer programs
- Los Angeles (Torrance, South Bay) since 2017
Proof
Creator content in the wild
CRISP POWER · partner giveaway
72,818
Views on a recipe giveaway with Legendary Foods (boosted). About 2,900 comments and 847 profile actions, and every entrant got the recipe plus a link to the site.
CRISP POWER · recipe Reel
45 saves
A grown-up take on a favorite treat in a trending format, with 5,815 views and a save rate above the account's typical Reel.
CRISP POWER · creator-style store support
3,276
Views on a Costco finds video that called out high-protein items, well above the account's typical Reel.
What's Barking · creator product photo
2,929
Views on a creator product photo for a seasonal flavor, Summer Celebration treats.
All figures are lifetime per post, from Instagram Insights, as published in each case study. Legendary Foods giveaway figures include boosted views.
What we do
What we make
Recipe Reels
Show how to use the product, add better-for-you benefits to familiar treats and earn saves.
Creator-style store support
Videos in the style of the creator content people already watch, from the brand, that send shoppers to stores.
Relatable POV humor
Keep the brand fun and relatable, and keep people watching.
Partner giveaways
Show the product in use, bring entrants to the site for retargeting and the email pop-up, and keep non-winners following.
Creator product photos
Product photos from creators for seasonal flavors and launches.
Organic influencer programs
Getting your product into the hands (and mouths) of the creators who matter in your category.
How we work
From brief to post
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01
Concept
Pick the formats and trends that fit your audience and product.
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02
Create
We make the creator-style videos, recipe content and photos.
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03
Distribute
Use it on organic social, paid ads and retail media.
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04
Learn
Track saves, views and skip rate against your typical post, and change what's next.
“If you're launching a CPG brand, talk to Vasa first.”
Vasa knows the CPG protein space. His connections and reputation got Bingeworthy Snacks into the hands (and mouths) of the influencers who matter in our category. He delivered on time, on budget and on target.
FAQ
Questions we get
What is UGC for CPG brands?
Creator-style videos and photos that feel native to the feed, plus food and beverage recipe videos, for organic social, paid ads and retail media.
Do you work with influencers?
Yes. CRISP POWER describes Growthbuster as its social and organic influencer marketing agency, and Bingeworthy Snacks' founder says our connections got the brand into the hands of the influencers who matter in its category.
Can creator content support retail?
Yes. For CRISP POWER we made a creator-style Costco finds video, "Proteinmaxxing, Costco edition," that called out high-protein items, Protein Pretzels included. Views ran well above the account's typical Reel. See the examples →
What kinds of formats do you make?
Recipe Reels in trending formats, creator-style store support, relatable POV humor, launch content, partner giveaways, and creator product photos.
Where can I see examples?
In the content highlights of our CRISP POWER and What's Barking case studies.
Are you based in Los Angeles?
Yes. Growthbuster is a CPG marketing agency in Los Angeles, based in Torrance in the South Bay since 2017. CPG marketing in Los Angeles →
Let's talk about your brand
20 minutes on where you are, what you want to grow and where we can help.
