Organic social for CPG
Organic Social Media for CPG Brands
Organic social for CPG is content and community that make people follow a food or beverage brand, talk to it and buy it. Growthbuster plans, makes and runs Instagram and TikTok for food & beverage brands, for people and for pets: content strategy, photo, video and design, plus community management that answers fans and grows superfans. It's for brands with a strong product and a feed that isn't pulling its weight yet.
- Instagram & TikTok
- Food & beverage, for people and pets
- Los Angeles (Torrance, South Bay) since 2017
Proof
What organic social has done for our clients
For people · CRISP POWER
6,720 → 39,122
Instagram followers in 17 months (May 2025 to Oct 2026), about 5.8x. TikTok grew from 1,183 to 4,195 over the same stretch, alongside four flavor launches.
For pets · What's Barking
279 → 51,378
Instagram followers in 20 months (Feb 2025 to Oct 2026), about 184x. In the last 90 days: a 16.7% interaction rate by reach and about 267K accounts reached.
What's Barking · last 90 days
758,548
Views and 44,582 content interactions, from about 267K accounts reached, more than five times the follower count.
CRISP POWER · partner giveaway
72,818
Views on a recipe giveaway with Legendary Foods (boosted), with about 2,900 comments and 847 profile actions.
All figures from Instagram and TikTok Insights, as published in each case study. Giveaway views include boosted views.
What we do
What's included
Content strategy
One clear audience and a small set of repeatable formats, so each post builds on the last instead of starting from scratch.
Photo, video & design
Recipe Reels, trend formats, humor, launch teasers and retail partner posts, made for the feed.
Copy & captions
The caption matches the post's energy. A funny video gets a funny caption that turns toward the product, not a sudden brand manifesto.
Community management
We answer fans and grow superfans, so the people who follow you also talk to you and buy from you.
Launches & giveaways
Teasers and launch posts build hype; giveaways turn launches into follow spikes and bring entrants to your site.
Retail support
Store posts use trends and humor so they support retail partners without reading as ads.
How we work
How we run it
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01
Audit
We look at your channels, content and numbers to see what is working and what is not.
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02
Plan
One audience, a handful of formats, and the goals we track.
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03
Run
Every post follows the same pattern: a hook people recognize, the product in use, then a clear next step (save, comment, shop).
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04
Report
Regular reporting on what moved, and what we change next.
“If you are looking for a trustworthy and proactive partner that consistently over-delivers, Growthbuster is in a league of their own.”
Working with Growthbuster has been a complete game-changer for What's Barking. They have taken our brand to the next level by matching the internal energy and commitment we have here at What's Barking.
FAQ
Questions we get
What does an organic social media agency for CPG brands do?
We run strategy, content concepts, copy and community for food & beverage brands: content strategy, photo, video and design, plus community management that answers fans and grows superfans.
Which platforms do you run?
Our current case studies run on Instagram and TikTok. For CRISP POWER and What's Barking we ran both. Read the CRISP POWER case study →
Is the growth all organic?
Mostly organic, and we say when it isn't. CRISP POWER's follower growth reflects organic content plus boosted giveaways, and What's Barking used boosted top-of-funnel posts: best-performing humor posts with a caption that ends in a follow CTA.
How long did your case-study results take?
CRISP POWER grew from 6,720 to 39,122 Instagram followers over 17 months (May 2025 to Oct 2026). What's Barking grew from 279 to 51,378 over 20 months (Feb 2025 to Oct 2026).
Do you do organic social for pet food brands?
Yes. For What's Barking, a dog treat brand, we built everything around one audience, people who parent their dogs. In the last 90 days the account reached about 267,000 accounts with a 16.7% interaction rate by reach. Read the What's Barking case study →
Are you based in Los Angeles?
Yes. Growthbuster is a CPG marketing agency in Los Angeles, based in Torrance in the South Bay since 2017. CPG marketing in Los Angeles →
Let's talk about your brand
20 minutes on where you are, what you want to grow and where we can help.
