Vasa Jurich

Founder, Growthbuster · Torrance, California

Vasa Jurich (formerly Vasa Martinez) is the founder of Growthbuster, a marketing agency for consumer packaged goods (CPG) and food & beverage brands based in Torrance, California. Growthbuster helps brands grow through strategy, content creation and influencer marketing.

Track record

Vasa Jurich is a consumer packaged goods marketer whose career spans some of the most recognized names in better-for-you food. After building his marketing foundation at Quest Nutrition and Legendary Foods, he founded Growthbuster, where he partners with some of America's fastest-growing CPG brands on brand strategy, content and growth.

Prior to CPG, Vasa spent six years with Baja Sharkeez Restaurant Group, establishing hands-on restaurant and night life experience that shapes Full Hands, Growthbuster's restaurant consultancy.

What Vasa works on

• Growthbuster: CPG and food & beverage marketing: brand strategy, content and influencer campaigns.
• Full Hands Restaurant Marketing (fullhandsmarketing.com): Growthbuster's restaurant consultancy. Restaurants hire us to consult or create content, just as CPG brands do.
  • Get a free diagnostic of how your restaurant compares to the competition here.
• Perfy (drinkperfy.com): the better-for-you soda Vasa founded.
• CPGSPN by Growthbuster (cpgspn.substack.com): a sports-themed CPG newsletter with opinion pieces on the future of food, operator confessionals, and stories traditional media won't tell.
• Macros & Makers: a cooking show with founders, chefs and fitness pros, hosted by Vasa Jurich (Perfy) and Bruce Cardenas (Legendary Foods).

Work with Vasa

Vasa advises CPG, food & beverage and restaurant brands as a marketing consultant and fractional CMO. For consulting, content or advisory work, email grow@growthbuster.com.