Before you taste Sobelini, his new Pizza Crunch designed specifically for pizza obsessives, you need to know who you’re dealing with.
Chef Adam Sobel isn’t just another guy with a jar of oil and chili flakes. He’s a Michelin-starred chef, a culinary disruptor, and a hospitality icon with Sicilian roots and fire in his frying pan.
A Two-Time Michelin Star Winner
Sobel’s rise began in the highest echelons of fine dining. As Chef de Cuisine at Restaurant Guy Savoy in Las Vegas, he helped lead the restaurant to two Michelin stars—the culinary equivalent of winning the Oscars… twice. His precision, creativity, and command of classic technique cemented his place among America’s top chefs.
From Fine Dining to Flavor Democratization
After spending over a decade shaping the Mina Group’s empire—spearheading hits like RN74, Bourbon Steak, and Cal Mare—Sobel shifted gears. He brought his refined palate to more soulful, ingredient-forward concepts like:
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Sorelle in Charleston
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Cal Mare in L.A.
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The upcoming Bourbon Steak at Essex House in NYC
Each restaurant channels his Sicilian heritage, bold vision, and unapologetic love for real flavor.
Introducing: Sobelini Pizza Crunch
So what happens when a Michelin-starred chef creates a chili crunch?
You get Sobelini—a high-impact, flavor-forward topping made with:
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Calabrian chiles
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EVOO
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Organic fennel seed
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Parmigiano-Reggiano.
It's built for pizza, but it slaps on anything—eggs, pasta, sandwiches, even fried rice. This isn’t a side project. It’s a flavor mission.
Slogan: “We take pizza personally.”
Why It Matters
Sobelini isn’t just delicious—it’s a reflection of everything Sobel has stood for in his career:
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Precision meets punch
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Luxury meets comfort food
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Tradition meets invention
This jar is the bridge between white-tablecloth brilliance and your Friday night slice.
The Drop Is Coming
Sobelini is launching soon. Join the VIP list if you want to be first in line to taste the crunch that came from the same hands that earned two Michelin stars.
TL;DR
Chef Adam Sobel helped win two Michelin stars at Guy Savoy. Now he’s reinventing pizza toppings. Sobelini Pizza Crunch is what happens when elite technique meets late-night cravings.
Your pizza will never be the same.
Briefed and Written by Growthbuster. Edited by AI. Then polished and published by Growthbuster.
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