How to Use Organic Social + ManyChat + Vizer or Aisle to Drive In-Store Sales
Since the dawn of time, CPG marketers have been tasked with proving offline attribution. The halo effects of running ads on Amazon, Meta, or TikTok is intuitive for us, but not so much for the people behind the spreadsheets like CFOs or CEOs. Here's a way to prove digital spend (influencer spend included) can drive in-store sales with clear attribution metrics. It isn't full proof, but it's a solid start.
This playbook breaks down how to build a digital-to-retail (D2R) funnel using ManyChat plus either Vizer (for secure, scannable coupons) or Aisle (for frictionless cashback).
Inspired by a recent Primal Kitchen campaign, this is a step-by-step framework you can use today.
Why Digital → Retail Funnels Matter
Retail buyers want proof that your marketing moves units. Coupons and cashback create that proof:
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Capture attention on social.
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Deliver instant value with an incentive.
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Capture customer data (email, phone).
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Close the loop with redemption tracking.
You need this execution to land authorizations. But more importantly, you need it to keep them. Here's how:
The Core Tools You’ll Need
(We get a commission when you use the links)
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ManyChat – For Instagram DM automation, keyword triggers, and lead capture.
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Vizer – For issuing single-use, scannable coupons with fraud protection.
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Aisle – For offering cash back via SMS/receipt upload, no coupons required.
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